Hi, I’m Ana.

Anthropologist turned journalist turned strategist.

Areas of Expertise

Content Strategy

Brand Strategy

Communications 

Partnership Activations

Community Building 

Creator Strategy

Storytelling

I’m an anthropologist at heart, but don’t worry, I won’t judge you. Being an anthropologist means I listen and observe — whether that’s people and rituals, or consumer trends and cultural movements, it’s deeply rooted in my practice.

My passion for culture led me to working for top lifestyle and culture publications like Monocle Magazine and The Talks, and interviewing some of our time’s creative luminaries, from the likes of Alicia Keys, David LaChapelle, Sam Mendes, Shirin Neshat, Tim Roth, Anne Imhof, Jeff Goldblum, Angela Missoni, Milton Glaser, Bill Nighy, Coco Capitan, Lawrence Weiner, etc.

Ten years on, I’ve become a senior creative strategist in the field of new media and communication opportunities applied to business: I have a strong intuition for what tips the cultural zeitgeist and I drive brand growth, convert new audiences and build high-gravity brand communities.

I love working closely with cross-disciplinary teams and I have solid experience in building strong and trustful relationships with relevant stakeholders and sponsors, from luxury brand Rolex to Europe’s top VCs and entrepreneurs.

I work at the intersection of culture, design, tech and business, with a commitment to diversity, community building, sustainability and purpose-led projects.

Get in touch with me over email, and let’s connect on Linkedin.

Email
anabogdan5@gmail.com